Scented Stories

A personal fireside chat with our founder on fragrances and the Brand

HOW DID INERO GET STARTED?

Snehal : INERO was founded by me. My journey with fragrances began in the most magical way—as a child, I used to wait for my father to return from his Europe work trips, because he used to bring perfumes from duty-free shops. I was mesmerized by how each scent unfolded, telling its own story over time.
He and me - we'd sit down and I would listen to him talk about how perfumes were made, planting the first seeds of a passion that stayed with me.
With a degree in Chemical Engineering and training in perfumery from france I turned that childhood wonder into a craft.
INERO began to take shape in 2019, during the quiet of the pandemic. It gave me space to explore, experiment. And in 2022, INERO was born—a dream bottled into fragrances.

WHY THE NAME INERO?

Snehal :When I set out to create a home care brand, I knew it had to be more than just products—it had to be an experience. Fragrances are everywhere—on our skin, in our homes, in the air we breathe. I kept circling around that thought-fragrance in the air.

As I played with words, one phrase kept echoing—in the air…INERO.

It felt just right. Soft, elegant, and full of meaning.

INERO stands for more than just scent. It’s about happiness in you, a feeling that lingers in the air and stays with you.

WHAT SETS INERO APART FROM OTHER BRANDS?

Snehal : INERO exists to make fine French-quality fragrances accessible to the Indian market. Mainstream perfumes often don’t last in India’s hot, humid climate, while the ones that do usually lack sophistication. We bridge that gap by combining French fragrance expertise with high performance suited for Indian weather.
What truly sets us apart is our strict no-no list — no parabens, phthalates, sulphates, or gas-based aerosols. We never use ingredients that harm your health or the environment. Our products are clean, safe, and sustainably packaged with a focus on refillable options.
Every INERO fragrance is Formulated In- House, crafted with love, and thoroughly tested for quality. Since we manufacture our own products, we maintain full control over raw materials and processes, ensuring pure performance without fillers or toxins.

WHY DID YOU DECIDE TO START A HOME-CARE BRAND? WHY HOME-CARE?

Snehal : Life is fast — work, responsibilities, constant hustle. In the middle of it all, we forget the one thing that matters most: ourselves.
INERO was born to bring self-care back into your routine through the power of scent. Fragrances have the ability to instantly lift your mood, calm your mind, and help you realign.
Whether it’s lemongrass to energize, lavender to relax, or rose to soothe — our home care range is designed to help you pause, breathe, and feel good.
Because when your space feels good, you feel good.
And when you feel good, you show up as your best self.
That’s why we chose home care.

WHAT INSPIRES YOU THE MOST IN YOUR JOURNEY WITH INERO?

Snehal : INERO is inspired by my deep connection to nature and a lifelong love for fragrances. I believe that when passion leads the way, creation becomes art.
Every INERO product is a reflection of that belief — crafted with love, intention, and a true appreciation for the power of scent to transform spaces and moods.
This journey is personal. And that’s what makes INERO special.

SELF CARE IS HOW YOU TAKE BACK YOUR OWN POWER